The exhibition was created as part of the awareness campaign of the Prague City Hall. Photographer Matěj Dereck Hard uses original images to draw attention to various ailments that people should avoid when visiting forests or parks. The photographs are deliberately theatrical and oversized in order to attract as much attention as possible. The campaign has been given a face by a number of well-known personalities, such as artist Jiří Korn, actress Dagmar Havlová, singer Ben Cristovao, chef Přemek Forejt, athlete David Svoboda and model Kateřina Sokolová. This is just part of the list of famous Czech personalities who have joined this awareness campaign. Each of the faces draws attention to a specific action that does not belong in open nature. A series of twelve photographs in the style of pop-art photography will be on display in the lobby of the Liberec iQLANDIE until 24 August. It can be visited free of charge during opening hours (during the holiday season every day from 10am-6pm). A big theme for iQLANDIA is sustainability, climate change and our behaviour towards nature. The inclusion of this exhibition is thus one part of a series of activities for iQLANDII to appeal to climate change in context. The theme will also be linked to the next edition of the Business Talent competition for pupils, which this year will be held in the spirit of "don't throw it away and use it". The photo shoot was carried out using the best photographic techniques, such as those used by the NASA space agency on the Apollo 13 mission to the moon. The celebrities in the role of unconventional models are barefoot, dressed in white clothes and surrounded by nature. "They thus appear as a kind of phantom who enters nature perhaps only to parasitise it. To do exactly and only what he wants. To make a fire where it is strictly forbidden, to disturb the wonderful peace, or to stroke a baby deer... The fact that it might die because of this is of course of no interest to this phantom. The important thing is to smile and take a selfie on your phone," says photographer Dereck Hard.


Dagmar Havlová, Ben Cristovao and other celebrities are the faces of the travelling exhibition NE! IN NATURE, which is on display at the iQLANDIA science centre in Liberec. The aim of the exhibition is to highlight the inappropriate behaviour of people in nature.