The film is part of the extensive Identity project, which pays tribute to Czech graphic design and brought the audience, among other things, the successful television series of the same name. In terms of content and format, however, these are two completely different audiovisual works.
World-renowned auctioneer and Czech-American Nicholas Lowry comes to Prague from New York to map what has shaped and defined Czech national identity as a passionate collector. His travels around the Czech Republic take him to iconic places of graphic design, including Zlín, Litomyšl, Brno and Pilsen, where he explores not only the work of Tomáš Bat'a, Josef Váchal, Alfons Mucha, Ladislav Sutnar, but also the famous Pilsner beer. The quirky guide in a tartan suit also travels to South Moravia in search of the aesthetics of wine labels, goes on a tramp trip along the marked routes of the Czech Tourist Club, and meets the current generation of artists such as Petr Babák, Martin Pecina and Aleš Najbrt. And through uncovering Czech identity, Nicho gets closer to his own roots - his great-uncle founded the Primeros factory in Prague, which also spoke into the history of Czech graphic identity.
On Friday 24 January at 7pm, you can enjoy an adventurous journey in the footsteps of Czech graphic design with the MUZA film club. Reservations are required via the GoOut.net portal or in person or by phone at the museum reception. Admission is 150 CZK per person.
World-renowned auctioneer and Czech-American Nicholas Lowry comes to Prague from New York to map what has shaped and defined Czech national identity as a passionate collector. His travels around the Czech Republic take him to iconic places of graphic design, including Zlín, Litomyšl, Brno and Pilsen, where he explores not only the work of Tomáš Bat'a, Josef Váchal, Alfons Mucha, Ladislav Sutnar, but also the famous Pilsner beer. The quirky guide in a tartan suit also travels to South Moravia in search of the aesthetics of wine labels, goes on a tramp trip along the marked routes of the Czech Tourist Club, and meets the current generation of artists such as Petr Babák, Martin Pecina and Aleš Najbrt. And through uncovering Czech identity, Nicho gets closer to his own roots - his great-uncle founded the Primeros factory in Prague, which also spoke into the history of Czech graphic identity.
On Friday 24 January at 7pm, you can enjoy an adventurous journey in the footsteps of Czech graphic design with the MUZA film club. Reservations are required via the GoOut.net portal or in person or by phone at the museum reception. Admission is 150 CZK per person.
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Last update 04.01.25, 06:42 o 'clock
